{"componentChunkName":"component---src-templates-node-blog-js","path":"/en/blog/ankiety-przydatne-czy-nie","result":{"data":{"nodeBlog":{"id":"3c0ee7bd-e675-5fbe-ae53-c89132788b09","drupal_id":"3211b257-3e6a-40fc-97dd-f28e440d1cf1","drupal_internal__nid":1260,"internal":{"type":"node__blog"},"title":"Ankiety - przydatne czy nie?","body":{"summary":"","value":"\r\n
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Właściwie po co te ankiety?

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W dzisiejszym wpisie przyjrzymy się bliżej tematowi ankiet, a dokładniej przedstawimy kilka przydatnych narzędzi do ich tworzenia. Dlaczego, ankiety? To ciągle niedoceniana (chociaż już w coraz mniejszym stopniu) forma badania opinii w Polsce.

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Prężnie działające Social Media to doskonałe źródło opinii, komentarzy, a idące z nimi w parze ankietowanie klientów, zdecydowanie poprawi jakość merytoryczną uzyskanego feedbacku. Przyjmując dalej definicję ankiety jako badania postępujemy zgodnie z zasadami tegoż tworzenia, a więc musimy przyjąć metodologię, czyli takie \"narzędzia pomiarowe\", jak np. skala ocen, itd. Dobrym pomysłem przy tworzenie ankiet - zakładając, że chcemy wykonać tą pracę fachowo – jest zaczerpnięcie rady eksperta. Dlaczego? Ano, chociażby dlatego, że ten dobierze odpowiednie narzędzia do mierzenia jakości pod kierunkiem rynku na którym działamy. Dzięki temu uzyskasz odpowiedzi najbardziej sprecyzowane do twojego pola działania – będziesz po prostu mógł się porównać z konkurencją na rynku.

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Ankieta powinna być dobrze przemyślana. Odpowiedz sobie na pytanie: CZEGO ja chcę się dowiedzieć? Stosowanie pytań otwartych, to złota zasada przy tego typu badaniach i tak naprawdę na nich powinniśmy skoncentrować najbardziej naszą uwagę. Ta forma \"podpytywania\" klientów o opinie, przeprowadzana w sposób systematyczny, ciągły dostarczy szerokiej gamy informacji, czego oczekują nasi klienci, a więc w jakim kierunku powinniśmy się rozwijać. Istotne jest również samo podejście do zapraszania do ankiet. Niektóre firmy stosują ( dosyć powszechne) techniki ankiet premiowanych – czyli wypełnij ankietę, a dostaniesz od nas 5%, 10%, 13%, itd. na kolejne zakupy. Istotne jest również, aby nie spamować wszystkich użytkowników. Zazwyczaj wystarczy 1 300 wypełnionych ankiet, aby uzyskać statystyczną istotność wyników.

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Ok, zebraliśmy kilka bardzo ważnych zasad przy tworzeniu ankiet, przedstawmy zatem programy służące do ich tworzenia.

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Opisaliśmy pokrótce najważniejsze funkcje kilku platform ankietowych. W następnym artykule przybliżymy kolejną \"porcję\", ponieważ jak widzimy są to świetne narzędzia usprawniające szeroko pojęty feedback naszej firmy na rynku.

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